We maintain regular contact with journalists and ensure that the information agreed upon is not only dealt with discreetly, but delivered swiftly and on time. Our clients and editorial teams can rely on that. Successful press relations home in with surgical precision on the point of contact between journalists and companies. A long-term scope is key in this regard, which is only possible through reliability.
The ideal copy for the press − be it a technical article, a case study or a press release − is worded in such a way that editors can use it with a clear conscience and without many revisions, which requires journalistic expertise.
However, the intended audience is not the editor, but rather the prospects and target groups of your company or institution. For this reason, the structure, content and style should also appeal to your target group above all.