As a rule, press releases should be short and sweet in their efforts to communicate the most important information. For some topics, however, it might make sense to provide the press release with a more extensive scope. When published, they will seem like technical articles, as was the case with the press releases on the Movotec adjustment system and the gas struts for height-adjustable wheelchairs from Suspa. Both texts were sent out as extensive press releases with accompanying visuals. The german magazines “Instandhaltung” and “Medizin & Technik”, for example, took the press releases and published them in a way that resembled technical articles.