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Media planning for national and international publications, Isabellenhütte

Media planning for national and international publications, Isabellenhütte


We draw up media plans for national and international print and online trade publications on behalf of Isabellenhütte Heusler GmbH & Co. KG. This includes Japanese, Indian, Chinese, Korean and US outlets. We use the defined budget precisely for the respective products from the company’s three areas of focus: measurement technology, components and alloys. In the process, we pay attention to spread within the different target markets (e.g. automotive, electronics industry, etc.). We know what the relevant publications are. Every year, we review their circulation, consider potential changes, compare prices and negotiate with publishers. The plans, which we draw up in Excel spreadsheets, contain precise information about the publication, issue, advertisement format, costs, deadline and special discounts. After planning is complete, we take care of sending out the advertisements and invoicing with the publishers. We also create the advertisements.

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