Social media sites such as LinkedIn are no longer merely networks for staying in contact; they serve as a source of information and inspiration. While companies are able to craft a profile on these platforms with relevant content, individuals above all do so, too − whether as the face of a company or as themselves. In a sense, individuals become their own brand. They can spark interest with impactful texts
, special articles or blogs. In doing that they craft a good reputation for themselves by underpinning their professionalism with knowledgeable posts and articles.
This is not only relevant to freelancers and self-employed persons in the recruitment and corporate consulting industries, as might commonly be assumed. Anyone who has contact with various public spheres stands to benefit from a positive perception of their personal image. We therefore pay extremely close attention to ensuring authenticity in such communication. We of course remain entirely behind the scenes.